C_C4HMC92 – SAP Certified Technology Associate – SAP Marketing Cloud (1902) Implementation | SAP Certification Exam Prep

Description

• The “SAP Certified Technology Associate – SAP Marketing Cloud Implementation” certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.

Topic Areas

Please see below the list of topics that may be covered within this certification and the courses that cover them. Its accuracy does not constitute a legitimate claim; SAP reserves the right to update the exam content (topics, items, weighting) at any time.

Dynamic Customer Profiling> 12%

Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.

• C4H260 (SAP MARKETING CLOUD )
• Bus. Admin. Tasks& Data Import

Segments, Campaigns and Journeys> 12%

Explain the technical foundation of segmentation, the core features of Segmentation modelling, plus evaluate the types of focus on organizations. Describe the concept of strategy groups and their activities, the possibilities of creating customized strategy content material, the options available for performing promotions. Setup Advertising permissions, suppression rules plus advertising places.

• C4H260 (SAP ADVERTISING CLOUD )
• Integr. & Analyz. Google AdWords

Operations Tasks8% rapid 12%

Installation Advertising Permissions Inspections plus configure workflows for business objects; describe the choice pertaining to anonymizing contact information, the advertising objects lifecycle administration, the concept of consumer plus part administration, and the option to customize utilizing the Self-Service Configuration UIs.

• C4H260 (SAP ADVERTISING CLOUD )
• Bus. Admin. Tasks& Data Import

Integration plus Data Upload8% instant 12%

Make clear the concepts whenever integrating SAP Advertising Cloud with other solutions like Cloud designed for Customer, SAP Commerce Cloud etc . Furthermore Know how to keep an eye on integration errors, the obtainable regular integration scenarios. Setup integration scenarios, and the methods to integrate ERP in context of Marketing Reference Administration.              

• C4H260 (SAP ADVERTISING CLOUD )
• Integration Guideline

Onboarding and getting started8% instant 12%

Make clear the components, functions plus authorizations plus activities implelented in 2 tier scenery of Marketing Cloud

• C4H260 (SAP ADVERTISING CLOUD )
• Onboarding Guideline

Extensibility8% instant 12%

Make clear varous extensibility options plus methods to apply them

• C4H260 (SAP ADVERTISING CLOUD )
• Extensibility Guideline

Analytics plus Reporting< 8%

Make clear the advantages of the behavior insight software, the advantages of white-colored space analysis, the abilities in the Advertising Professional Dashboard, the concept of CDS Opinions, the BusinessObjects Cloud associated analytics, embedded analytics, extensibility of CDS opinions plus questions in embedded analytics, plus Insight designed for Sales.

• Help Analytics

Advertising Planning and Performance< 8%

Make clear the concept of the advertising work schedule, the process of spending budget planning, the create of the planning design, the part of marketing places, the process of devote planning & administration, the options to load actuals plus commitments through external systems, the concept of advertising sorts, plus customization options.

• Help Marketing and Overall performance

Commerce Advertising< 8%

Summarize the provide suggestions, product suggestions, plus personalize segmentation designed for webshop scenario; setup the recommendation versions plus utilize the suggestions; make clear the concept of re-marketing scenarios.

• Help Commerce Advertising

Business lead plus Accound Centered Advertising< 8%

Explain Contact-Lead-Opportunity process; Make clear the Card account Centered advertising; Dxplain the process of determining a new business lead stage, data replication between SAP  Advertising Cloud plus SAP  Cloud designed for Customer, plus success reporting.

• Potential clients plus Addresses
• Help Leads& Card account Centered Indicate.